Nissan Eyes Top Spot for Green Autos

Posted October 25, 2011 by: AutoMallGirl

Yokohama - Oct. 24 - Nissan CEO Carlos Ghosn unveiled a new environmental plan on Monday, pledging a host of measures that aim to balance ambitious growth targets with sustainability.

Among goals in the Nissan Green Program 2016, the automaker will further expand the global market for electric vehicles, cut CO2 emissions from corporate activities by 20 percent per vehicle from 2005 levels, and invest 70 percent of its research and advanced engineering budget on environmental technologies.

“Our track record demonstrates these plans are driven by clear and challenging operational objectives that we are consistently able to achieve,” CEO Ghosn told reporters gathered at Nissan’s Yokohama headquarters.

Under the new green plan, Nissan’s third, the company will build on its leadership in zero-emission vehicles, producing a total of 1.5 million EVs with partner Renault by 2016 and boost battery capacity to 500,000 units a year.

That’s something that should get the backing of Japan’s government, says Nissan Senior Vice President Hitoshi Kawaguchi. “The government currently is quite eager to support us for those advanced technologies because that’s the way Japanese companies can lead the international competition,” he says.

To lower cars’ impact on natural resources, Nissan also plans to raise the ratio of recycled materials in its vehicles to 25 percent and boost average fuel economy by 35 percent from 2005 levels in key markets, tapping technologies including a new CVT and a front-wheel drive hybrid system.

“We’re also focused on developing lighter materials and optimizing structures to increase fuel efficiency. For example, we’re developing the world’s first ultra-high density steel and will adopt it in vehicles from 2013,” Ghosn said.

Combined with the Power 88 mid-term business plan, Nissan expects to achieve an 8 percent global market-share target by 2016 without sacrificing its environmental commitment.

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